Aaron pointed me to a neat article about sex in Watchmen that sparked such a long response, I decided to post it here. Very interesting except for a few points that I feel the author missed, which, IMHO, strongly affect why comics (and comic movies) are the way they are.
While the author does acknowledge that comics were (are?) aimed at a younger audience, I don't think he pays near enough credence to the fact that our society does not want children seeing sex. Being huge video game nerds, Aaron, Scott, and I have watched the world dance around this subject, over and over, and I think we have all been very interested in finding out where these boundaries are, and why. When I heard that Aaron had chosen a female lead character in an effort to witness the fabled "lesbian alien porn" scene in Mass Effect, I giggled inside, because it was exactly what I would have done. Knowing me all too well, when I started asking him questions about Grand Theft Auto IV, he took his character to the burlesque house to show me how much ridiculous effort has gone into the minutiae of the game.
Both of these examples are done, I think, not because they are the adolescent fantasy of men who never grew up and had geeky childhoods, and therefore geeky adulthoods, but because they lend gravity to characters' actions (by making them more "real") and create atmosphere for the universe in which you're playing. And, of course, the press had a field day with them, pointing out how our children are being exposed to porn, and it's the end of civilization as we know it. The irony being that the only reason any children were exposed to it was because parents failed to police it properly, and civilization would only end if parents failed to handle it properly (which, they did--so maybe there's a point here...).
All this leads to our society not wanting to take responsibility for its actions, fearing the repercussions and knowing the guilt that would come from admitting a mistake. But you cannot possibly overcome the fear and guilt unless you own-up to your errors, so we are all left with the fear and guilt, anyway. We pass laws, we take our children out of certain classes at school, we rage and riot online and on TV, but in the end, everyone still hasn't admitted that it's okay for people to have sex, and your "children" will be exposed to it someday. Better that it happens when your wise mind is there to help ease them along, than after they leave your nest, or (much more likely) when they hide it from you, knowing how poorly you would handle it.
Coming back to the point, this means people are afraid of letting sex into any medium that either might get into children's hands, or is specifically targeted at children. Comics, video games, PG-13 movies, etc. I think this has had more of an impact than anything else our puritanical society might throw out there. We hate to think what our kids might be doing when we're not there, and we're terrified the neighbors might find out.
I think the reason the Watchmen comic may have been such a hit is because the people involved were not doing it just to make money, but because they wanted a work of art, which superceded the need to appeal to a mass audience of young-people. People read it and said, "I love this!" or, "I hate this!" which is pinnacle when making art. The purpose was to stimulate a reaction, and the reaction was generally positive, because the characters had a very tangible, relatable feel, which may have been due, in-part, to the visibility of their sexuality. Everyone has sex. Or wants to.
The movie and record industries are freaking out because society is becoming very blasé about their productions, which baffles me. Any time you make art for the primary purpose of money instead of for love of the work, you will loose the thing that makes it great. That's not to say they have to be mutually exclusive, but that people can tell the difference. From what it sounds like, Snyder really does understand what made Watchmen great: the reality of its characters. Sex is probably a very necessary part of this movie, and I'm glad to hear it is not poorly executed (or thrown out!). Is it groundbreaking? As a work of art, perhaps, but only as an extension of the original Watchmen. Perhaps as a sign that production companies are starting to recognize that art for the purpose of art, can make them money, instead of simply trying to make money, and hoping that it produces art.